Agents, the Market Is Changing! Here’s a Tactic You Could Use
Real estate agents, the market is definitely changing. We are seeing the word “shift” being used very often.
Ryan Haley, who is a broker and the owner of Atlantic Shores Sotheby’s International Realty, likes to refer to it as normalization. But regardless of what you call it, we are definitely seeing some changes in the real estate market.
As real estate agents, we need to figure out a way to possibly get back to basics and do the things that ultimately we have done in the past that built the foundation for our current success. Now is the time to get back to basics.
One of the tactics that we're using is our top 20.
What does this mean?
We want to take the people who are ready, willing, and able to purchase and take those and find the top 20 people we have and really focus on their needs, their interests, and their wants in the current marketplace. There's more opportunities right now as far as listings and inventory than we've seen in the last two years.
We need to be focused on every day, finding out what those properties are that have come on the market or maybe just had a price reduction. We then try to play matchmaker with that top 20 list.
The objective of this strategy is to help you try to think through your sphere of influence. Think through your database of people and find that top 20 list to be your focal point on a daily basis.