Ocean City Real Estate BlogRecently posted or modified blog posts in the category - Real Estate Agent Tipshttps://www.atlanticshores-sothebysrealty.com/blog/Copyright AtlanticShores-SothebysRealty.com2022-10-09T04:33:40-07:00tag:atlanticshores-sothebysrealty.com,2012-09-20:13885How to Get the Most From Your Open House - Tips for Agents
As we continue the shift of the real estate market, many real estate agents are trying to figure out where are they going to meet more potential buyers and sellers.
Is it going to be online? Is it going to be print advertising? Will it be mailers? Is it picking up the phone and making calls?
Well, one of the tried and true methods that will ensure you do have the opportunity to meet potential buyers and sellers is by holding open houses.
If you are an agent, open houses do not cost you too much, but it's a great way to not just feature the home you're sitting in but also meet potential buyers that may be interested in that home or meet sellers who may be considering selling their property in the future.
But there is one major mistake that keeps popping up time and time again, and that is, not having enough Open House signs. To have a successful Open House, you need people to come in.
To get their attention, you need to make sure you have Open House signs on every corner, on every road leading in, and then out in front of the property you're doing the Open House, you need to have multiple signs, multiple ways to get people's attention to ensure they come in to see that open house, which ensures you will meet some new clients.
2022-10-07T01:30:00-07:002022-10-09T04:33:40-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:13790to Gain More Clients This Fall - Tip for You
As the fall market is upon us, real estate agents are looking for ways to capitalize and gain more clients which then turn into more transactions.
Here is a tip that might help you, something that you might not be thinking about but could be a way to meet more people.
Listings are hard to come by, but there are probably agents in your office that have listings. I would recommend that you set up a schedule and you contact four agents in your office and ask them to do an open house for them on one of their listings. That gives you the ability to have an open house, get out in front of people, and possibly, meet either the buyer for that property or a buyer who might want to buy another property.
Then, just prior to that open house, depending on the neighborhood where it's located, you could go around and knock on 20 Doors and notify the neighbors that you're going to be holding an open house in that property.
Since inventory is very tight, one of those neighbors might have somebody who's also looking to buy in their own backyard in an area where they feel comfortable. So that would be a way that you might not be thinking of but could allow you to meet some more clients here in the fall market.
2022-09-30T03:09:00-07:002022-10-03T06:12:37-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:13723Lead Follow-Up System for Real Estate Agents
Real estate agents, are you looking for a lead follow-up system that will lead to success?
Now, more than ever, it's super important that we stay in touch with our clients, not just to tell them about properties on the market, but more importantly, to tell them what's going on with the market.
The follow-up plan to ensure that you reach all of your clients is crucial.
Type of Buyers
Before you plan your strategies, you need to divide your clients into four categories:
A BUYERS - They are always looking for a property, and if they find the right one, you always have an appointment that's set to go to show that property
B BUYERS - These buyers are going to be your 30 to 90 days out buyers.
C BUYERS - They are the 90 days+ buyers.
Your sphere of influence. That's anybody that you know that could be your past clients. These could be people in the community who trust you and would work with you if they found the right property, and they'd refer you.
Follow-Up Strategies for Buyers
So what is the follow-up strategy?
With A buyers, you always have a standing employment, so whenever you find the right one, you're going to go show it.
With B buyers, you want to contact them on the first and the 15th of every month. This allows you to stay in touch with them, do a quick update as to what's come on the market, and you will call them on the 1st and 15th.
For your C buyers, you want to contact them on the 8th of every month. The eighth of every month is the once-a-month check-in that they need to stay in touch.
Then, finally, your sphere of influence. It works best to contact them on the 22nd of each month. That way, you can have a calendar to ensure that you reach all of your clients and keep them informed as to what's going on in the marketplace. 2022-09-22T14:20:00-07:002022-09-26T02:21:55-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:13663'Online Leads SUCK!' - How to Deal With Online Leads
“Online leads suck!”
We hear this over and over and time and time again, especially from real estate agents. The question is, do online leads suck, or is it your perception of an online lead and what your thought process is as to what an online lead means?
Did you know that roughly 1% of all online real estate leads actually convert?
So, it's going to depend on the lead source, but your typical lead that has filled out a form, whether it be on Facebook or Google and has signed up on your website typically converts around 1%.
And did you know that, on average, it takes 23 attempts to be able to reach somebody after they have signed up on your website? That’s 23 attempts just to get an “FU” or a “hey, this is george,” or “I'm not interested,” or—the one you're really looking for is—”yes, I'd like to come down and look at some real estate.”
So, the better perception is that online leads don't suck. We just need to have a better conversion model and/or follow-up plan to be able to stay in touch with the online leads.
2022-09-17T19:37:00-07:002022-09-18T07:38:06-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:13581Tip for Real Estate Agents: Use a Scoreboard to Thrive in a Shifting Market
A scoreboard will help you win in a shifting real estate market.
If you’re having a hard time with all the changes in the market, you should know that as a real estate agent, it will help a lot if you keep a scoreboard to help you succeed in today’s market.
How does it help?
The market is shifting, and in most places, it has already shifted. There could be more to come, and there could be fallout. When that happens, there will be agents who just don't know what to do.
But what can you do as a real estate agent to get ahead of the shift and to make sure that you are not just surviving but ultimately thriving?
Ryan Haley’s suggestion is that you need to scoreboard everything. You need a visual that is in front of you to help you see exactly where you stand in your business.
You need to inspect what you expect. So, on that scoreboard, the simplest thing you could do is measure the lead measures that will ultimately turn into the results with the lag measures.
You also need to measure the number of days worked, hours of power, number of dials, number of conversations, number of appointments, the appointments you went on, offers made, contracts accepted, and then the final lag measure will be the settlements. You will want to be able to see those things. As long as it's up in visual, you will know exactly where you stand in your business with trying to attain your goals which will help you in a shifting real estate market.
2022-09-06T15:50:00-07:002022-09-07T22:53:53-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:13519Why You Need to Stay Agile in Moments of Uncertainty in the Real Estate Industry
“Everybody's got a plan, until they get punched in the face.”
You might have heard that quote before from Mike Tyson. However, it is also a quote that can certainly translate into the real estate industry, whether it's real estate market conditions changing or that deal where everything was going so well until today when you found out the property didn't appraise, or maybe they found termites, or a hole in the roof, or suddenly we can't get in touch with the seller.
There are so many moving parts in a real estate transaction. As a real estate agent, the way we've done things for years might be changing. We might be at that point where we've gotten punched in the face.
But, it is our job to remain cool under pressure, to remain agile, to constantly be learning, to ensure that we don't overreact and we put our clients in the best position to be able to make informed decisions in those moments of uncertainty.
As a real estate agent, make sure you stay agile, so you would be able to avoid that punch in the face.
2022-08-31T06:52:00-07:002022-08-31T07:53:16-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:13517Real Estate Is a Contact Sport
You've probably heard this before, but real estate is a contact sport.
This means that to be successful in real estate, you need to have conversations. You need to actually speak to people, and if you don't like speaking to people, real estate is probably not for you.
Needless to say, you need to make contacts.
For the last couple years here, we've seen some real estate agents who have been successful without making contacts, without having conversations, and ultimately, showing up and being able to sell properties. However, what got you there, may not be what gets you to your ultimate goal.
One of the best things about this is you don't have to spend money on a great shiny object. You know you don't have to invest in something new, but actually going back to a tried and true method, which is actually having conversations with people.
So, if you’re thinking of getting into real estate and succeeding in this industry, remember that real estate is a contact sport.
2022-08-31T03:21:00-07:002022-08-31T04:50:48-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:12975You Just Got Your Real Estate License. Now What?!
You just got your real estate license. Congratulations!
Now, what do you do?
Ryan Haley shares an essential thing that a new agent should be doing.
At Atlantic Shores Sotheby’s International Realty, the first thing that we coach our agents to do is to formulate their sphere of influence list.
What is this list?
This is a list of a minimum of 100 people that you know. These are people that know you and trust you and like you. You want to let them know that you are now in the real estate business.
This list could include anyone from your high school teachers to your principals, to your coaches that you had while you were in athletics to former bosses. Basically, that’s anybody that may have some influence, that maybe owns a home, wants to buy a home, or might know people that want to buy a home, sell a home, and/or invest in properties.
One of the ways to try to build this list out is by thinking of all the people that you service. For example, where you go to get your hair cut, your bankers, your bartenders. Put them on the list and let them know that you are now in real estate.
We want to formulate that list and that will become your foundation for marketing in the future.
2022-07-03T07:00:00-07:002022-07-03T07:01:09-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:12915Agents, the Market Is Changing! Here’s a Tactic You Could Use
Real estate agents, the market is definitely changing. We are seeing the word “shift” being used very often.
Ryan Haley, who is a broker and the owner of Atlantic Shores Sotheby’s International Realty, likes to refer to it as normalization. But regardless of what you call it, we are definitely seeing some changes in the real estate market.
As real estate agents, we need to figure out a way to possibly get back to basics and do the things that ultimately we have done in the past that built the foundation for our current success. Now is the time to get back to basics.
One of the tactics that we're using is our top 20.
What does this mean?
We want to take the people who are ready, willing, and able to purchase and take those and find the top 20 people we have and really focus on their needs, their interests, and their wants in the current marketplace. There's more opportunities right now as far as listings and inventory than we've seen in the last two years.
We need to be focused on every day, finding out what those properties are that have come on the market or maybe just had a price reduction. We then try to play matchmaker with that top 20 list.
The objective of this strategy is to help you try to think through your sphere of influence. Think through your database of people and find that top 20 list to be your focal point on a daily basis. 2022-06-27T08:20:00-07:002022-06-27T20:23:13-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:12899Ask A Local Realtor: What's The Hardest Part Of Being A Real Estate Agent?
In today’s Ask a Local Realtor, we ask Ryan Haley what is the hardest part of being a real estate agent. Here’s what he has to say.
“I would say that I think the things that most real estate agents struggle with the most is managing other people's emotions and managing their emotions. There's a lot of moving parts when it comes to real estate. For most people, the real estate transaction is probably the greatest financial investment and/or transaction that somebody's going to have occur in their lifetime. So, with that, there's going to be emotions both from the buyer, from a seller, and even you as a real estate agent.
My best advice is: you as the real estate agent have to remain calm under fire and calm during the situation. Because if you can remain calm, that gives your clients—the buyers and the sellers—some more sense of calm and will help the transaction move forward in a calm manner when all possible.’
~ Ryan Haley, broker and owner of Atlantic Shores Sotheby's International Realty
2022-06-25T14:54:00-07:002022-06-25T18:05:31-07:00Ryan Haleytag:atlanticshores-sothebysrealty.com,2012-09-20:12898What’s the First Thing You Should Do If You Want to Go Into Real Estate?
What's the first thing that you should do if you want to get into real estate?
That's a question that Ryan Haley has gotten time and time again over the years as a real estate broker for the last 20 years.
Ryan’s best advice as a broker is that you need to speak to a broker and/or multiple brokers. What you need to figure out is what it's going to actually be like to be a real estate agent.
What's the day to day, the week to week, the month to month, and the year to year activities that you're going to need to do and complete in order to have not just a real estate license but be a successful real estate agent in this ever changing real estate marketplace? These are the top things that you would want to figure out to succeed in this business..
So, the top advice: the first thing you should do is have a conversation with a real estate broker as to what it's going to look like to be a real estate agent.
2022-06-25T13:42:00-07:002022-06-25T17:37:29-07:00Ryan Haley