Tip for Real Estate Agents: Use a Scoreboard to Thrive in a Shifting Market
A scoreboard will help you win in a shifting real estate market.
If you’re having a hard time with all the changes in the market, you should know that as a real estate agent, it will help a lot if you keep a scoreboard to help you succeed in today’s market.
How does it help?
The market is shifting, and in most places, it has already shifted. There could be more to come, and there could be fallout. When that happens, there will be agents who just don't know what to do.
But what can you do as a real estate agent to get ahead of the shift and to make sure that you are not just surviving but ultimately thriving?
Ryan Haley’s suggestion is that you need to scoreboard everything. You need a visual that is in front of you to help you see exactly where you stand in your business.
You need to inspect what you expect. So, on that scoreboard, the simplest thing you could do is measure the lead measures that will ultimately turn into the results with the lag measures.
You also need to measure the number of days worked, hours of power, number of dials, number of conversations, number of appointments, the appointments you went on, offers made, contracts accepted, and then the final lag measure will be the settlements. You will want to be able to see those things. As long as it's up in visual, you will know exactly where you stand in your business with trying to attain your goals which will help you in a shifting real estate market.